At the end of this learning unit, the participants will be able to:
This learning unit is aimed at understanding the interaction between intergenerational and intercultural communication as a means for a shared and broad approach to cultural and natural heritage. Cultural and natural heritage is a fundamental resource for communities, not only as a testimony to the past, but also as an element contributing to identity building and social cohesion. In an increasingly global and interconnected world, intergenerational and intercultural communication emerge as particularly relevant for an inclusive and shared approach to the valorisation of this heritage. These two forms of communication, if well integrated, can become bridges uniting different generations and cultures in the construction of a shared heritage, capable of responding to modern challenges. In turn, cultural and natural heritage becomes a tool to foster dialogue between generations and different cultures.
In the first lesson, participants will address the meaning and processes of communication, explore the value of different points of view by experimenting with different communication codes.
Intergenerational communication refers to the connection between individuals of different age groups, with the aim of promoting mutual understanding and knowledge exchange. In relation to cultural and natural heritage, this communication is crucial for the transfer of traditions, stories, practices and knowledge that are often passed on from one generation to the next. For example, older people can pass on their life experiences and connection with the territory to younger generations, who can then reinterpret and repropose these traditions in a contemporary way. This exchange not only preserves heritage, but also renews it, allowing new generations to maintain a link with the cultural and natural roots of their territory.
Intercultural communication is about the exchange between individuals from different cultures. In a global context, it is crucial to promote understanding between different communities and to address challenges related to cultural diversity. Intercultural communication facilitates the integration of different perspectives and worldviews, creating opportunities for mutual enrichment. For example, different cultural groups can share knowledge about places, conservation practices and how they interpret the significance of natural heritage, fostering a collective and inclusive approach to its valorisation.
In the second lesson the participants will experience what they have learnt through the realisation of a collective work aimed at enhancing the local heritage.
Methodology: experiential and participative training activities, use of videos on the proposed topics, classroom and group work.
During the lessons will be tested the methods for an effective communication.
Individual reflection and will be enhanced together with group work and exchange.
To develop the Lesson 2, will be used the experience of “common ground” and the “parish maps” developed in hundreds of Scottish villages for which groups of inhabitants have mobilized with animators, local artists, historians, students to build maps of their territory that represent, in artistic and symbolic forms with the collection of textual materials, graphics and maps, the lasting values of identity of the territory of the community.
Maps in this way are graphic products that overlap various communication codes (cartographic images, photographs, texts, illustrations using information, details, details, signs, descriptions), i.e. images emotionally effective to strike the attention and take root in memory.
The construction of the Parish Maps will provide an opportunity to give voice to different points of view on local histories. The trainer for this purpose should carry out preparatory work before the unit takes place, possibly involving 1 or 2 significant stakeholders
The Unit will be developed adopting the empowerment approach. Participants will be active subjects of the training: they will design and develop the Parish Map becoming internal elements of activation of local communities.
The Parish Map will be presented during Multiplier Events in the local contexts by the participants that will organize the exhibition. These exhibitions will strengthen the significance of the mapping both as a collective dialogue than as sharing of knowledge.
As already done in LU3, community engagement will be adopted as a methodology to connect the participants with the local stakeholders. These last ones will be involved during the development of the Parish Map and invited to the local exhibitions.
In book: The International Encyclopedia of Political Communication. 10.1002/9781118541555.wbiepc179
Aging, communication, and intergroup theory: Social identity and intergenerational communication.
Solving Intergenerational Communication Problems in Tourism and Hospitality Enterprises. Journal of Education Culture and Society No. 1_2023
10.15503.jecs2023.1.207.228